Description
CausalFunnel – The data science platform for eCommerce.
- Use Persona Predictors with Intent Mapping to boost your conversion.
- Combine Personas with Ad Spends to acquire new paying customers.
- Combine Personas with Ad Campaigns’ UTM parameters to improve conversion.
- Use Cookie-less, DeepID technology to know accurately your Return on Ad Spend metric.
- Deploy your ad dollars to the best performing channels/campaigns in real time using our ROAS Tracker + CausalFunnel’s A/B Test suite.
- Use the SEO toolkit to increase your landing page traffic organically.
- Use our DeepID based AiFunnel to get insights into the user journey and discover blockers to final purchase.
Customer Success Stories
- Our customers have used Persona Predictors to increase their number of orders significantly.
- Our customers have also significantly improved the number of leads generated using our Return On Ads Spend Tracking combined with Buying Intent Prediction.
- For detailed success stories and improvement numbers read our CausalFunnel blog.
Key Benefits
- Improve Conversion by Personas
- Combine Ad Spends with Persona Predictor to increase conversion & acquire new users. Grow organic traffic using Ads, SEO & Personas cheaply.
- Know Your Conversion Blockers
- Chart typical user path to checkout & Identify conversion blockers in the way. Use Data Science Insights & A/B Tests to optimize the funnel.
- Get Exact Return On Ad Spend
- Get an accurate tracking of your ROAS without storing Cookies. Solve broken Facebook Pixel, Google Analytics and more due to cookie deletion
check out how causalfunnel improve conversion
Screenshots
CausalFunnel Website 
Dashboard View 
Report View 
Persona Conversion View
Installation
- Upload the
causalfunnel-datascience/folder to the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
Reviews
Marso 17, 2025
Using it for couple of weeks. I like it’s inner interface
Marso 17, 2025
I have been using this tools since couple of years now. Very user friendly and easy to use
Pebrero 25, 2025
I have been using this software for last 2 years without any issues and it has a great impact on my company worth increment. Staffs are very supportive and they explained all required features inside it. Specially the user segment of this software is Amazing. It’s very easy to operate and installation process is very simple. Recommended!
Pebrero 24, 2025
I started using Causal Funnel in October 2022. At first I was hopeful but didn’t seem to see much results. The software was cheap so after the long free trial I just paid for it. It was so cheap I felt the downside was low.Fast forward 1 year and bookings on my website were up over 30% and revenue was up 20% for the year. I walked away with an extra $500,000 in revenue that year. Since then I’ve been trying to get other operators in my industry to try it. I’m in tourism. Since then a number of operators have added it to their sites and every time they see a 30-40% increase in their bookings. This is one of the best kept secrets. Bang for the buck is absolutely phenomenal.If you advertize since this software increases your conversions your ad spend will be more effective. So you’ll spend less and make more. Anyone who sells something online should use this software.The way it works is it watches users behavior and after about 5,000 site visitors it learns how people behave on your site. From there it serves out a nudge at just the right time to keep users shopping. The nudge is typically a discount code with a countdown timer to encourage action. There are more elements to it and the software is always improving but this is the initial core element. Over time they keep adding new features so it becomes more powerful. Like lead capture, user segmentation, heatmaps, a/b testing, pretty amazing stuff. It will be so much more powerful as time passes. I can’t wait to see how much better it can get! Amazing value for money.
Contributors & Developers
“CausalFunnel DataScience – Increase Conversion using AI and Data Science” is open source software. The following people have contributed to this plugin.
Contributors
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.